LUCIANO BENETTON’S IMAGE OF THE WORLD

Part of Luciano Benetton’s art collection is currently on display in Rome. It’s actually much more than a simple collection: it’s a project, a vision, an image of the world, as its title “Imago Mundi” points out. The chief of one of the most successful Italian brands in the world is indeed very much involved in spreading and preserving the arts, and his ultimate intuition took precisely the shape of “Imago Mundi”. This project aims at showing to public thousands of works of art that Benetton either collected or commissioned to emerging artists during his life-time journeys. These works respond to two main characteristics: they are 10×12 cm in size, they are non-profit. The concept is to create a visual map of humanity, to favour a global meeting of culture in respect of their different expressive means. As an ultimate result, the artists involved will be supported by Benetton’s foundation in finding visibility. By 2015 the project will have reached 100 nations.
Currently in Rome the works coming from Africa: 16 countries and over 2000 artists.
No admission fee!
Where: Carlo Bilotti Museum, inside Villa Borghese.
When: until 11 January 2015. Tue-Fri 10am-4pm. Sat-Sun 10am-7pm. Mon closed.
From Yes Hotel just catch metro line A and get off at Flaminio.